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The mission of 40 Plus of Greater Washington is to help aging and experienced professionals in the DC Metropolitan area know and effectively communicate their value with confidence in securing a new position or changing careers.
Middle-aged users in career transitions who seek help from the 40 Plus website are having a hard time navigating and finding resources on the current site. How might we redesign the 40 plus website to better highlight the services that 40 Plus offers, as well as make the website more inviting, so that more people will join and volunteer, making the organization reach more people across the community?
We believe redesigning the 40 Plus of Greater Washington website will simplify and amplify the use of the website for middle aged people seeking a career transition or change.
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