The Process
The current 40Plus site suffers from clutter and navigation challenges, obscuring the organization's purpose and mission for visitors.
Our initial wireframe prioritized restructuring the content to enhance clarity, visual organization, and ease of scanning.
Following multiple rounds of usability testing involving stakeholders and clients alike, the mobile prototype successfully condensed essential information, placing the organization's mission front and center while ensuring seamless access for users.
While adopting a mobile-first approach, we recognized the importance of ensuring parity between the desktop and mobile prototypes in terms of organization. Through collaborative discussions, we refined our approach and finalized a model ready for development that met this objective.